Rise of AI and Automation

Digital marketing is continuously being revolutionised by artificial intelligence (AI) and automation. AI-driven tools are optimising advertising campaigns in a variety of ways, from chatbots that enhance customer interactions to automated workflows in SEO packages. Vendors of PPC (Pay Per Click) services are also using AI to optimise ad spend and maximise return on investment. AI is being used by businesses offering affordable web design services to build dynamic, user-friendly websites that improve customer experience and engagement.

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